Hellmann’s has been creating its deliciously creamy mayonnaise for 107 years, enjoyed at lunch and dinner by almost half of the nation. Giving fans even more opportunity to enjoy the mayonnaise they know and love, Natures Way Foods is partnering with Hellmann's to bring a new and delicious coleslaw to the chilled category.
We all know how important mayonnaise is to create a tasty, creamy coleslaw, so having the nation’s favourite brand2 on board will attract new shoppers into the category with a brand they know and trust to deliver on taste. What’s more, with the coleslaw category filled with retailer-owned products and just a handful of branded choices, Hellmann’s will be the first big brand to step into this space, offering a premium product shoppers will love.
 Bestselling mayonnaise volume – Nielsen 52W January 25th 2020